Tuesday, December 15, 2015

Twitter Statistics of Sri Lanka

There are only few Social Media Networks which are quite popular among internet users in Sri Lanka. Obviously Facebook is the most popular social network among Sri Lankans. WhatsApp, Viber, Instagram are few other Social Media Networks quite popular among the youth.

Twitter, the micro blogging social network which uses only 140 characters to send a message has been picking up in the country since 2010. But the growth of this network is very slow compared to Facebook. May be due to the reason of users are not being much familiar with the concept of summarizing thoughts into a shorter form of words. However number of politicians, celebrities and journalists have their own twitter accounts and there are considerable amount of active twitter users in Sri Lanka now.

There was no any statistics of twitter users in Sri Lanka for all these years and people referred different numbers to depict the size. Recently Twitter advertising platform was rolled out to all the countries in the world and this platform gives some statistics of twitter users in Sri Lanka.

According to the Twitter advertising platform, there are about 103,000 male users and 16,000 female users in Sri Lanka, accumulating 119,000 Twitter users altogether as at December 2015.

Out of that 119,000 twitter users, 15000 people use more than two devices to surf Twitter and below is a breakdown of Twitter users by the devices that they use to surf Twitter.

Source: ads.twitter.com

Friday, December 11, 2015

What to expect in the digital media landscape of Sri Lanka in 2016?

1. More local brands on your Social Feeds

We can expect that there will be more local brands on digital media landscape within the period of next six months. The budget allocated for digital media will increase by another 5% at least but online advertising on Google AdWords and Facebook Advertising will suffer from the falling Rupee rates. At the moment, you would see about 1 sponsored content out of 10 posts on your Facebook Newsfeed and Instagram timeline. Hopefully there won’t be any increase in the number of sponsored contents that you see on your timelines unless Facebook changes their algorithm. 

Also you will see more pre-roll ads from local brands on YouTube which you can skip after 5 seconds if you are not interested in watching the whole.

2. More cluttered local websites  

There is only handful of local websites in Sri Lanka where you can directly advertise and have a considerable amount of traffic. So as a result, all those websites are getting more cluttered during the seasons with all the direct placements and rich media advertisements and gives a bad experience to the users. Hence, they should come up with a plan to keep their websites less cluttered and speed enough to load fast.

Same time, this matter will open a space for new local websites to come forward and beat the giants. There is a vacuum for online local contents in Sri Lanka and if the enthusiasts come forward and build up some websites, those sites will become a hit for sure.

3.  More Innovative Campaigns


Digital media industry is like an island which is not being discovered totally. There is a great potential for innovations and creativity. We can expect more content marketing campaigns and especially online video content which will promote brands and products subtly.

4. More people on the digital island

Currently there are about 6 million internet users in Sri Lanka and the penetration is 25.8% according to internetworldstats.com. There was a buzz about increasing the mobile broadband rates in Sri Lanka and it will affect the growth of number of internet users.

Probably by the end of 2016, the number of internet users in Sri Lanka will grow by another 0.5 million to 1 million and certain external factors will affect in this growth like Google Project Loon and government decisions.

According to Facebook, there are about 3.5 million Facebook users in Sri Lanka with a penetration of 15.9% and we are expecting that there will be about 4.5 million Facebook users by the end of 2016 with the current rate of growth. 

5. More contributors
Contributors for digital media landscape are quite less in Sri Lanka. Most of the contents are created by publishers like Wijeya News Networks, Hiru Networks or other gossip sites. There are quite few individuals who create new contents which appeal to the local audience. 

Gappiya, Nawran and Podda are couple of those contributors who create their own contents in audio and video format. They have built their audience without any help of big media companies. This will encourage other people also to get themselves on the bandwagon and become contributors rather than being a mere consumer of internet. 

Friday, October 23, 2015

Instagram Statistics of Sri Lanka

Everybody was so curious to know how many people exactly are using Instagram in Sri Lanka. But nobody had the correct statistics of this popular Social Media Network. Recently advertising on Instagram was rolled out globally and we could get the statistics through the advertisers platform of Facebook. So we thought to share this valuable information with you.

There are about 160,000 users on Instagram in Sri Lanka and according to these stats, Instagram is quite popular among 18-24 age category. Even on Facebook, this age category dominates the popularity. 

Gender wise, 70% from the overall Instagram users are males and the rest 30% is females. There is a gap of 3,000 users in this calculation probably due to some profiles have not mentioned their gender. 

Instagram app is available on iOS, Android and Windows Phone platforms. But we currently do not have the statistics of the users on Windows Phone platform. Below is the breakdown of users according to their devices. (There is a little overlap as a result of login in from multiple devices by the same user) 

Out of the total number of Instagram users in Sri Lanka, 75% is from Colombo and 8.8% is from Kandy. It seems that Instagram is not still popular among the rural youth. 

Source: Facebook for Business